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At our university, education goes beyond the classroom. Join us in celebrating their efforts and let's continue to build a more compassionate world together!
At our university, education goes beyond the classroom. Join us in celebrating their efforts and let's continue to build a more compassionate world together!
ASSISTANT PROFESSOR
Joydeep Mukherjee is an Assistant Professor in Mass Communication and Journalism at Sister Nivedita University, specializing in Advertising and Public Relations with a focus on Marketing, Research, Brand Management, and AD/PR strategies. His extensive industry background coupled with his academic pursuits makes him a versatile educator and mentor in the field of media and communication.
With 11 years of enriching experience in the industry, Joydeep has held significant roles at KANTAR IMRB and GfK Mode, where he excelled in Client Servicing, Business Consulting, New Business Development (NBD), Thought Leadership, and team management. His tenure in these organizations equipped him with a deep understanding of market research methodologies, strategic planning, and effective brand management practices. He has successfully led teams, managed client relationships, and contributed to thought leadership initiatives, demonstrating his leadership and analytical prowess.
In academia, Joydeep Mukherjee brings a year of ongoing experience as an Assistant Professor at Sister Nivedita University. He also serves as a Guest Faculty at institutions like ISBM (International School of Business & Media) and SIMC (Symbiosis Institute of Media & Communication), specializing in Market Research and strategic communications. His teaching philosophy integrates real-world industry insights with academic theories, providing students with practical knowledge and skills essential for success in the competitive media landscape.
Joydeep's academic journey is complemented by his ongoing commitment to professional development and research. He remains actively engaged in exploring emerging trends in advertising, public relations, and marketing, contributing to thought leadership in these domains. His research endeavors aim to bridge the gap between theory and practice, offering valuable insights that enrich both his teaching and industry engagements.
Beyond his teaching and research endeavors, Joydeep Mukherjee is passionate about nurturing talent and guiding students towards fulfilling careers in media and communication. He emphasizes critical thinking, creativity, and ethical practices, preparing his students to become adept professionals capable of making significant contributions to the industry.
In summary, Joydeep Mukherjee's blend of extensive industry experience, academic excellence, and passion for teaching positions him as a valuable asset in Mass Communication and Journalism education. His dedication to fostering a holistic learning environment and his expertise in advertising, public relations, and market research make him a respected educator and mentor at Sister Nivedita University.