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JOYDEEP MUKHERJEE

ASSISTANT PROFESSOR

Joydeep Mukherjee, Assistant Professor at Sister Nivedita University's Mass Communication and Journalism department, specializes in Advertising, Public Relations, Marketing, Research, and Brand Management. With 11 years of industry experience at KANTAR IMRB and GfK Mode, he brings practical insights into client servicing, business consulting, and thought leadership to his teaching. He is committed to equipping students with the skills necessary for thriving in media and communication careers.

 

JOYDEEP MUKHERJEE biography

Joydeep Mukherjee is an Assistant Professor in Mass Communication and Journalism at Sister Nivedita University, specializing in Advertising and Public Relations with a focus on Marketing, Research, Brand Management, and AD/PR strategies. His extensive industry background coupled with his academic pursuits makes him a versatile educator and mentor in the field of media and communication.

With 11 years of enriching experience in the industry, Joydeep has held significant roles at KANTAR IMRB and GfK Mode, where he excelled in Client Servicing, Business Consulting, New Business Development (NBD), Thought Leadership, and team management. His tenure in these organizations equipped him with a deep understanding of market research methodologies, strategic planning, and effective brand management practices. He has successfully led teams, managed client relationships, and contributed to thought leadership initiatives, demonstrating his leadership and analytical prowess.

In academia, Joydeep Mukherjee brings a year of ongoing experience as an Assistant Professor at Sister Nivedita University. He also serves as a Guest Faculty at institutions like ISBM (International School of Business & Media) and SIMC (Symbiosis Institute of Media & Communication), specializing in Market Research and strategic communications. His teaching philosophy integrates real-world industry insights with academic theories, providing students with practical knowledge and skills essential for success in the competitive media landscape.

Joydeep's academic journey is complemented by his ongoing commitment to professional development and research. He remains actively engaged in exploring emerging trends in advertising, public relations, and marketing, contributing to thought leadership in these domains. His research endeavors aim to bridge the gap between theory and practice, offering valuable insights that enrich both his teaching and industry engagements.

Beyond his teaching and research endeavors, Joydeep Mukherjee is passionate about nurturing talent and guiding students towards fulfilling careers in media and communication. He emphasizes critical thinking, creativity, and ethical practices, preparing his students to become adept professionals capable of making significant contributions to the industry.

In summary, Joydeep Mukherjee's blend of extensive industry experience, academic excellence, and passion for teaching positions him as a valuable asset in Mass Communication and Journalism education. His dedication to fostering a holistic learning environment and his expertise in advertising, public relations, and market research make him a respected educator and mentor at Sister Nivedita University.

Best Skills

  • Advertising: Expertise in developing advertising strategies and campaigns.
  • Public Relations: Proficient in managing public relations activities and campaigns.
  • Marketing: Knowledgeable in marketing principles and strategies.
  • Research: Experienced in market research methodologies and analysis.
  • Brand Management: Skilled in building and managing brand identities and perceptions.
  • Client Servicing: Strong ability to manage client relationships and deliver client-centric solutions.
  • Business Consulting: Capable of providing strategic business consulting services.
  • Thought Leadership: Experience in contributing to thought leadership initiatives in the industry.
  • Teaching and Education: Dedicated to providing quality education and mentorship in media and communication.
  • Team Management: Effective in leading teams and coordinating project activities.